WQI.web​qualityindex
Method v1.2.0 86 live / 86 total factors methodology

methodology / Privacy & Compliance / #47

Privacy policy page presence

#47 · Required · Web Standards · legal · Privacy & Compliance · weight 1.3% · impl implemented · method v1.2.0

Web Standards item — Legal

This factor is part of Web Standards — the table-stakes binary layer of the score. It is graded pass/fail and gates the Web Quality score; it is not weighted into Web Quality itself.

Pass criteria
Tolerant — passes on pass or warn.
Web Standards label
Privacy policy published
Excluded for
Personal site
Why it's required
Any site collecting visitor data — analytics, cookies, forms — is required to disclose it. Personal one-pagers are exempt.
Same factor, two depths.

What we measure

Every public-facing site needs a privacy policy. It's required by GDPR, CCPA, and COPPA — and it's a basic trust signal for any visitor.

How to improve your score

Generate one with Termly or iubenda, or copy and adapt a template. Link it from your footer on every page.

Facts

Ticket
WEBQ-47
Category
Privacy & Compliance
Status
live
Weight
1.3%
Data source
Service cost
Free — probe `/privacy`, `/privacy-policy`, plus footer links
Scoring impl
implemented
Method version
v1.2.0

Implementation notes

HTTP probe for common URLs plus footer link extraction looking for "privacy" text.

When this applies

Privacy policies are not required for purely personal, non-commercial sites.

Scoring

Scoring formulas are versioned with the methodology. The current method (v1.2.0) maps raw measurements to pass, warn, fail. Factor weights determine how much each contributes to the composite — see the methodology index for the full table.

Cited by these standards

Standards in the Standards Library whose satisfiedBy requirement tree references this factor. Each link goes to the standard's full entry — methodology, scope, and the other factors it relies on.

Version history

Version Change Date
v1.2.0 Factor introduced. Status: live. Scoring impl: implemented. 2026-04-25

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