WQI.web​qualityindex

Privacy

COPPA

If your site is directed at U.S. children under 13 — or you knowingly collect from them — you need verifiable parental consent before any data collection. The 2025 amendments tightened this further around third-party advertising.

Authority
U.S. Federal Trade Commission
Version
16 CFR Part 312 (2025 amendments)
Jurisdiction
United States
Source
ftc.gov
Last reviewed
2026-04-28
Last verified
pending

What it is

The Children's Online Privacy Protection Rule, enforced by the FTC since 2000 and substantially updated in early 2025. Requires operators of child-directed services (or those with actual knowledge of users under 13) to post a clear privacy policy, provide notice and obtain verifiable parental consent before collecting personal information, and now opt-in parental consent specifically for third-party advertising and data sharing.

Why it matters

FTC penalties are up to $51,744 per violation (per child) and the agency has shown it will pursue eight- and nine-figure settlements (TikTok, YouTube, Epic). The 2025 rule expands 'personal information' to cover biometric and government-issued identifiers.

Who it applies to

U.S. sites directed at children under 13, and any general-audience site with actual knowledge it is collecting from children.

  • Jurisdictions: United States

How WQI scores it

Web Quality Index considers this standard satisfied when all of the 3 supporting factors pass.

# Factor Status
46 Cookie banner presence + CMP detection planned
47 Privacy policy page presence planned
51 Cookie scan — actual cookies set on first load planned

0 of 3 supporting factors are currently collected. Sites where the remaining 3 haven't been measured will show as partial or unknown on this standard until the data lands.

Related standards

See also
CCPA

Standards that share factors with this one

Auto-computed from overlapping factor tickets in satisfiedBy, excluding standards already listed under "See also" above. Strong overlap suggests these standards rise and fall together when sites are scored.

Other references