Privacy
COPPA
If your site is directed at U.S. children under 13 — or you knowingly collect from them — you need verifiable parental consent before any data collection. The 2025 amendments tightened this further around third-party advertising.
What it is
The Children's Online Privacy Protection Rule, enforced by the FTC since 2000 and substantially updated in early 2025. Requires operators of child-directed services (or those with actual knowledge of users under 13) to post a clear privacy policy, provide notice and obtain verifiable parental consent before collecting personal information, and now opt-in parental consent specifically for third-party advertising and data sharing.
Why it matters
FTC penalties are up to $51,744 per violation (per child) and the agency has shown it will pursue eight- and nine-figure settlements (TikTok, YouTube, Epic). The 2025 rule expands 'personal information' to cover biometric and government-issued identifiers.
Who it applies to
U.S. sites directed at children under 13, and any general-audience site with actual knowledge it is collecting from children.
- Jurisdictions: United States
How WQI scores it
Web Quality Index considers this standard satisfied when all of the 3 supporting factors pass.
| # | Factor | Status |
|---|---|---|
| 46 | Cookie banner presence + CMP detection | planned |
| 47 | Privacy policy page presence | planned |
| 51 | Cookie scan — actual cookies set on first load | planned |
0 of 3 supporting factors are currently collected. Sites where the remaining 3 haven't been measured will show as partial or unknown on this standard until the data lands.
Related standards
- See also
- CCPA
Standards that share factors with this one
Auto-computed from overlapping factor tickets in satisfiedBy, excluding standards already listed under "See also" above. Strong overlap suggests these standards rise and fall together when sites are scored.
Other references
- regulation eCFR — 16 CFR Part 312
- guidance FTC — COPPA Six-Step Compliance Plan
- regulation Federal Register — 2025 COPPA Rule final amendments