SEO
Open Graph + Twitter Cards
Without Open Graph and Twitter Card meta tags, your links unfurl as a sad blue underline. With them, they unfurl as a card with image, title, and description.
What it is
Two overlapping meta-tag conventions for telling social platforms how to render link previews. Open Graph (Meta) is the lingua franca; Twitter Cards is X's variant; LinkedIn, Slack, Discord, iMessage, and most others read both.
Why it matters
Click-through on shared links roughly doubles when previews render properly. The cost is six meta tags.
Who it applies to
Every site whose links get shared anywhere.
How WQI scores it
Web Quality Index considers this standard satisfied when the supporting factor passes.
| # | Factor | Status |
|---|---|---|
| 11 | Title, meta description, OG, Twitter cards, canonical | live |
Related standards
- See also
- Schema.org
Standards that share factors with this one
Auto-computed from overlapping factor tickets in satisfiedBy, excluding standards already listed under "See also" above. Strong overlap suggests these standards rise and fall together when sites are scored.
Other references
- guidance Twitter / X Cards documentation
- tooling LinkedIn Post Inspector