SEO
BreadcrumbList structured data
Replaces the URL line in Google results with a clean breadcrumb path. Higher click-through, better mobile UX, and one of the few rich-result types Google still ships.
What it is
schema.org BreadcrumbList — a typed `ItemList` whose `itemListElement` is an ordered chain of `ListItem` entries (position, name, item URL). Embedded as JSON-LD; Google parses it to render the breadcrumb trail in SERP listings.
Why it matters
When Google shows breadcrumbs instead of the raw URL, mobile click-through measurably lifts. Breadcrumb schema is one of a shrinking set of rich-result types still supported (FAQ and HowTo lost theirs in 2023–24), so the surface area for visible structured-data wins is narrowing.
Who it applies to
Any site with a content hierarchy more than two levels deep.
How WQI scores it
Web Quality Index considers this standard satisfied when the supporting factor passes.
| # | Factor | Status |
|---|---|---|
| 40 | Breadcrumb schema | planned |
0 of 1 supporting factors are currently collected. Sites where the remaining 1 haven't been measured will show as partial or unknown on this standard until the data lands.
Related standards
- See also
- Schema.org
Other references
- guidance Google — Breadcrumb structured data
Examples
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{ "@type": "ListItem", "position": 1, "name": "Home", "item": "https://example.com/" },
{ "@type": "ListItem", "position": 2, "name": "Guides", "item": "https://example.com/guides/" },
{ "@type": "ListItem", "position": 3, "name": "Email auth", "item": "https://example.com/guides/email-auth/" }
]
}
</script>position starts at 1. The last item should match the current page.