Email health
BIMI
Your logo next to your email in inboxes that support it. Requires DMARC enforcement and (for Gmail/Apple Mail) a Verified Mark Certificate.
What it is
Brand Indicators for Message Identification. A DNS record pointing to an SVG-Tiny logo, optionally backed by a VMC (Verified Mark Certificate) issued by a trusted CA after trademark verification.
Why it matters
Visible-logo branding lifts open rates 10–20% and builds anti-phishing trust. Gmail and Apple Mail enforce VMC; Yahoo and Fastmail accept self-asserted records.
Who it applies to
Optional but high-leverage for email-driven businesses.
How WQI scores it
Web Quality Index considers this standard satisfied when the supporting factor passes.
| # | Factor | Status |
|---|---|---|
| 25 | BIMI + VMC | planned |
0 of 1 supporting factors are currently collected. Sites where the remaining 1 haven't been measured will show as partial or unknown on this standard until the data lands.