Vendor / platform

Google, Yahoo, and Apple (mailbox providers)

The major mailbox providers' joint sender requirements (effective February 2024) — DMARC, one-click unsubscribe, and authentication thresholds for bulk senders.

Short name: Google / Yahoo / Apple
Scope: Vendor / platform
Homepage: support.google.com
Standards governed: 1

Standards governed by Google / Yahoo / Apple

Bulk-sender requirements (Apple / Google / Yahoo) Effective Feb 2024 global Email health The de-facto standard for marketing mail since February 2024. SPF + DKIM + DMARC, RFC 8058 one-click unsubscribe, and a spam-complaint rate under 0.30%. Miss any of these and Gmail / Yahoo throttle or reject.