methodology / Brand Presence / #59
Yelp presence + rating + review count
#59 · Variable · Web Quality · weighted · Brand Presence · weight 0.7% · impl implemented · method v1.2.0
Web Quality factor
This factor is part of Web Quality — the weighted 0..100 score that sits above Web Standards. Its weight depends on what kind of site is being measured. Web Standards items take priority; this factor only enters the score once Web Standards passes.
- Base weight
- 0.0 applied to every site type unless overridden below
- Why this weight
- Yelp — local-business surface only.
Per-site-type overrides
| Site type | Weight | Δ vs base |
|---|---|---|
| E-commerce | 0.3 | +0.3 |
| Local business | 0.8 | +0.8 |
Site types not listed inherit the base weight.
What this means for your business
Plenty of customers still check Yelp before booking, especially for restaurants, salons, and home services. No listing — or worse, a listing with two angry reviews and no replies — sends them to the next result.
Plain title: Your reviews on Yelp
What we measure
Yelp listings still drive significant local search traffic, especially in restaurants, services, and retail. Both your rating and your review count matter — five reviews at 5.0 looks weaker than fifty at 4.6.
How to improve your score
Claim your business at biz.yelp.com, fill out the profile completely (hours, photos, services), and request reviews from happy customers.
Facts
Implementation notes
Yelp Fusion business search API by name + address.
When this applies
Yelp listings are scored only for local-business sites.
- Marked n/a for site types: Blog, Personal site, SaaS / Product, Corporate / B2B, Education, Government, Media / Streaming, News / Publisher.
Scoring
Scoring formulas are versioned with the methodology. The current method (v1.2.0) maps raw measurements to pass, warn, fail. Factor weights determine how much each contributes to the composite — see the methodology index for the full table.
Version history
| Version | Change | Date |
|---|---|---|
| v1.2.0 | Factor introduced. Status: live. Scoring impl: implemented. | 2026-04-25 |