methodology / Brand Presence / #62
LinkedIn Company Page (presence + employee count + follower count)
#62 · Variable · Web Quality · weighted · Brand Presence · weight 1.3% · impl implemented · method v1.2.0
Web Quality factor
This factor is part of Web Quality — the weighted 0..100 score that sits above Web Standards. Its weight depends on what kind of site is being measured. Web Standards items take priority; this factor only enters the score once Web Standards passes.
- Base weight
- 0.3 applied to every site type unless overridden below
- Why this weight
- LinkedIn page — strong signal for organisations, useless for personal sites.
Per-site-type overrides
| Site type | Weight | Δ vs base |
|---|---|---|
| Blog | 0.0 | -0.3 |
| E-commerce | 0.5 | +0.2 |
| Corporate / B2B | 1.0 | +0.7 |
| News / Publisher | 0.5 | +0.2 |
| Local business | 0.5 | +0.2 |
| Personal site | 0.0 | -0.3 |
| Nonprofit | 0.7 | +0.4 |
| SaaS / Product | 1.0 | +0.7 |
| Media / Streaming | 0.5 | +0.2 |
Site types not listed inherit the base weight.
What this means for your business
B2B buyers, recruits, and reporters all check LinkedIn before reaching out. An empty page, or no page, makes you look smaller and less established than you actually are.
Plain title: Your company page on LinkedIn
What we measure
A populated LinkedIn page signals an established business. Employee count and follower count are quick legitimacy proxies that any prospect or partner will check.
How to improve your score
Create a Company Page, complete the profile, link employees, and post regularly. Even monthly posts beat a stagnant page.
Facts
Implementation notes
Best-effort scraper via RapidAPI or similar; mark as optional/best-effort.
When this applies
LinkedIn Company Pages are scored only for organisations.
- Marked n/a for site types: Personal site, Blog.
Scoring
Scoring formulas are versioned with the methodology. The current method (v1.2.0) maps raw measurements to pass, warn, fail. Factor weights determine how much each contributes to the composite — see the methodology index for the full table.
Version history
| Version | Change | Date |
|---|---|---|
| v1.2.0 | Factor introduced. Status: live. Scoring impl: implemented. | 2026-04-25 |