methodology / Brand Presence / #61
Better Business Bureau accreditation
#61 · Variable · Web Quality · weighted · Brand Presence · weight 0.7% · impl implemented · method v1.2.0
Web Quality factor
This factor is part of Web Quality — the weighted 0..100 score that sits above Web Standards. Its weight depends on what kind of site is being measured. Web Standards items take priority; this factor only enters the score once Web Standards passes.
- Base weight
- 0.0 applied to every site type unless overridden below
- Why this weight
- BBB accreditation — US/CA local biz; jurisdictionally gated in applicability.ts.
Per-site-type overrides
| Site type | Weight | Δ vs base |
|---|---|---|
| E-commerce | 0.4 | +0.4 |
| Local business | 0.6 | +0.6 |
Site types not listed inherit the base weight.
What this means for your business
Older customers and people considering a big-ticket purchase still check the BBB. An accreditation badge — or just a clean profile — quietly answers the question 'is this business real and reachable if something goes wrong?'
Plain title: Whether you're listed with the Better Business Bureau
What we measure
BBB accreditation is meaningful for traditional small businesses — home services, contractors, finance — and less so for SaaS and tech. Where it matters, it's a strong trust signal.
How to improve your score
Apply at bbb.org. Accreditation requires meeting standards and paying an annual fee, but the badge moves the needle for relevant verticals.
Facts
Implementation notes
Scrape bbb.org search by business name + address; mark as best-effort.
When this applies
BBB accreditation is US/Canada-only.
- Marked n/a for site types: Personal site, Blog, Education, Government, Media / Streaming.
- Only scored for jurisdictions: United States, Canada.
Scoring
Scoring formulas are versioned with the methodology. The current method (v1.2.0) maps raw measurements to pass, warn, fail. Factor weights determine how much each contributes to the composite — see the methodology index for the full table.
Version history
| Version | Change | Date |
|---|---|---|
| v1.2.0 | Factor introduced. Status: live. Scoring impl: implemented. | 2026-04-25 |