methodology / Brand Presence / #64
Apple Maps presence (Apple Business Connect)
#64 · Variable · Web Quality · weighted · Brand Presence · weight 0.7% · impl implemented · method v1.2.0
Web Quality factor
This factor is part of Web Quality — the weighted 0..100 score that sits above Web Standards. Its weight depends on what kind of site is being measured. Web Standards items take priority; this factor only enters the score once Web Standards passes.
- Base weight
- 0.0 applied to every site type unless overridden below
- Why this weight
- Apple Maps — local-only, low even there.
Per-site-type overrides
| Site type | Weight | Δ vs base |
|---|---|---|
| Local business | 0.4 | +0.4 |
Site types not listed inherit the base weight.
What this means for your business
Every iPhone user who asks Siri for directions or searches Apple Maps is using this. If you're not listed, customers driving toward you literally can't find you.
Plain title: Your listing on Apple Maps
What we measure
Apple Maps is the default on every iPhone. If your business isn't there, iOS users can't find you natively when they search.
How to improve your score
Claim your free listing at businessconnect.apple.com. The signup is straightforward and verification typically takes a few days.
Facts
Implementation notes
MapKit search by business name and address.
When this applies
Apple Maps / Apple Business Connect only applies to local businesses.
- Marked n/a for site types: Blog, Personal site, SaaS / Product, Education, Government, Media / Streaming, News / Publisher.
Scoring
Scoring formulas are versioned with the methodology. The current method (v1.2.0) maps raw measurements to pass, warn, fail. Factor weights determine how much each contributes to the composite — see the methodology index for the full table.
Version history
| Version | Change | Date |
|---|---|---|
| v1.2.0 | Factor introduced. Status: live. Scoring impl: implemented. | 2026-04-25 |