methodology / Tech Fingerprint / #74
Ad networks detected
#74 · Variable · Web Quality · weighted · Tech Fingerprint · weight 0% · impl implemented · method v1.2.0
Web Quality factor
This factor is part of Web Quality — the weighted 0..100 score that sits above Web Standards. Its weight depends on what kind of site is being measured. Web Standards items take priority; this factor only enters the score once Web Standards passes.
- Base weight
- 0.0 applied to every site type unless overridden below
- Why this weight
- Ad networks detected — descriptive only. Whether a site monetizes via ads doesn't grade web quality in either direction.
What this means for your business
If you ever plan to run ads on Google, Facebook, or Instagram, the tracking pixels need to be in place before launch — not after. Without them, you can't tell which ads actually brought in customers.
Plain title: Whether your site is set up to run ads
What we measure
Which ad networks your site monetizes with. Common ones: Google AdSense, Mediavine, Raptive, Ezoic, Monumetric, AdThrive.
How to improve your score
N/A — informational.
Facts
Implementation notes
Pattern-match AdSense, Mediavine, Raptive, Ezoic, Monumetric, and AdThrive script signatures.
Scoring
Scoring formulas are versioned with the methodology. The current method (v1.2.0) maps raw measurements to pass, warn, fail. Factor weights determine how much each contributes to the composite — see the methodology index for the full table.
Version history
| Version | Change | Date |
|---|---|---|
| v1.2.0 | Factor introduced. Status: live. Scoring impl: implemented. | 2026-04-25 |