methodology / Tech Fingerprint / #71
Marketing automation tools detected
#71 · Variable · Web Quality · weighted · Tech Fingerprint · weight 0% · impl implemented · method v1.2.0
Web Quality factor
This factor is part of Web Quality — the weighted 0..100 score that sits above Web Standards. Its weight depends on what kind of site is being measured. Web Standards items take priority; this factor only enters the score once Web Standards passes.
- Base weight
- 0.0 applied to every site type unless overridden below
- Why this weight
- Marketing automation tools detected — inventory only. Running HubSpot/Marketo isn't a web-quality signal; it's a marketing-stack choice. Informational, not weighted.
What this means for your business
Email signup, automated follow-ups, abandoned-cart reminders — these turn one-time visitors into repeat customers. Without any of it, every visitor who isn't ready to buy today is gone for good.
Plain title: Whether your site captures and follows up with leads
What we measure
Which marketing automation platforms your site embeds. Common ones: HubSpot, Marketo, ActiveCampaign, Mailchimp, Klaviyo, Pardot.
How to improve your score
N/A — informational.
Facts
Implementation notes
Match HubSpot, Marketo, ActiveCampaign, and Mailchimp embed signatures in scripts and tracking pixels.
When this applies
Marketing automation is graded on commercial sites.
- Marked n/a for site types: Personal site, Blog, Government.
Scoring
Scoring formulas are versioned with the methodology. The current method (v1.2.0) maps raw measurements to pass, warn, fail. Factor weights determine how much each contributes to the composite — see the methodology index for the full table.
Version history
| Version | Change | Date |
|---|---|---|
| v1.2.0 | Factor introduced. Status: live. Scoring impl: implemented. | 2026-04-25 |