methodology / Brand Presence / #66
Instagram presence (link from site → IG profile)
#66 · Variable · Web Quality · weighted · Brand Presence · weight 0.7% · impl implemented · method v1.2.0
Web Quality factor
This factor is part of Web Quality — the weighted 0..100 score that sits above Web Standards. Its weight depends on what kind of site is being measured. Web Standards items take priority; this factor only enters the score once Web Standards passes.
- Base weight
- 0.0 applied to every site type unless overridden below
- Why this weight
- Instagram presence — same reasoning as Facebook. Not a web standard; informational only.
What this means for your business
If Instagram is where your photos and customer love live, your website should send people there. Hiding it costs you the easiest proof that you're a real, active business.
Plain title: A link from your site to Instagram
What we measure
Visitors expect a social presence link. Missing one feels like an inactive business, especially in consumer-facing categories.
How to improve your score
Add an Instagram link to your header or footer if you have an active profile. If you don't, consider whether your audience expects one.
Facts
Implementation notes
Parse the page for links to instagram.com.
When this applies
Instagram presence is not graded on personal sites.
- Marked n/a for site types: Personal site.
Scoring
Scoring formulas are versioned with the methodology. The current method (v1.2.0) maps raw measurements to pass, warn, fail. Factor weights determine how much each contributes to the composite — see the methodology index for the full table.
Version history
| Version | Change | Date |
|---|---|---|
| v1.2.0 | Factor introduced. Status: live. Scoring impl: implemented. | 2026-04-25 |