methodology / Brand Presence / #65
Facebook Page presence
#65 · Variable · Web Quality · weighted · Brand Presence · weight 0.7% · impl implemented · method v1.2.0
Web Quality factor
This factor is part of Web Quality — the weighted 0..100 score that sits above Web Standards. Its weight depends on what kind of site is being measured. Web Standards items take priority; this factor only enters the score once Web Standards passes.
- Base weight
- 0.0 applied to every site type unless overridden below
- Why this weight
- Facebook page presence is not a web-quality signal — it's a marketing channel choice. Detected and surfaced as descriptive site_facts; not weighted in the composite.
What this means for your business
Even customers who never use Facebook still click your Facebook page from Google to see if you're real and active. A page with no posts in two years says 'this business might be closed.'
Plain title: Your Facebook page
What we measure
Facebook still matters for local discovery in certain demographics and for ad targeting. An empty or abandoned page hurts more than no page at all — it signals neglect.
How to improve your score
Either keep your page updated with monthly posts and current hours, or delete it entirely and remove the link from your site.
Facts
Implementation notes
Best-effort search via Graph API or scraping.
When this applies
Facebook Page presence is not graded on personal sites.
- Marked n/a for site types: Personal site.
Scoring
Scoring formulas are versioned with the methodology. The current method (v1.2.0) maps raw measurements to pass, warn, fail. Factor weights determine how much each contributes to the composite — see the methodology index for the full table.
Version history
| Version | Change | Date |
|---|---|---|
| v1.2.0 | Factor introduced. Status: live. Scoring impl: implemented. | 2026-04-25 |