methodology / Brand Presence / #63
Bing Places
#63 · Variable · Web Quality · weighted · Brand Presence · weight 0.7% · impl implemented · method v1.2.0
Web Quality factor
This factor is part of Web Quality — the weighted 0..100 score that sits above Web Standards. Its weight depends on what kind of site is being measured. Web Standards items take priority; this factor only enters the score once Web Standards passes.
- Base weight
- 0.0 applied to every site type unless overridden below
- Why this weight
- Bing Places — local-only, low even there.
Per-site-type overrides
| Site type | Weight | Δ vs base |
|---|---|---|
| Local business | 0.4 | +0.4 |
Site types not listed inherit the base weight.
What this means for your business
Bing powers search for millions of Windows users, ChatGPT search, and DuckDuckGo. Without a listing, you're invisible to all of them — and increasingly to AI tools that pull from Bing.
Plain title: Your listing on Bing and Microsoft Maps
What we measure
Bing still represents 5-10% of US search traffic and is the source for ChatGPT search and Microsoft Copilot. Many local businesses skip it entirely, leaving easy ground uncovered.
How to improve your score
Claim your listing at bingplaces.com — it usually pre-imports from Google Business Profile, so most of the work is already done.
Facts
Implementation notes
Bing search API for business name + address.
When this applies
Bing Places only applies to local businesses.
- Marked n/a for site types: Blog, Personal site, SaaS / Product, Education, Government, Media / Streaming, News / Publisher.
Scoring
Scoring formulas are versioned with the methodology. The current method (v1.2.0) maps raw measurements to pass, warn, fail. Factor weights determine how much each contributes to the composite — see the methodology index for the full table.
Version history
| Version | Change | Date |
|---|---|---|
| v1.2.0 | Factor introduced. Status: live. Scoring impl: implemented. | 2026-04-25 |