methodology / Brand Presence / #60
Trustpilot presence + rating
#60 · Variable · Web Quality · weighted · Brand Presence · weight 0.7% · impl implemented · method v1.2.0
Web Quality factor
This factor is part of Web Quality — the weighted 0..100 score that sits above Web Standards. Its weight depends on what kind of site is being measured. Web Standards items take priority; this factor only enters the score once Web Standards passes.
- Base weight
- 0.0 applied to every site type unless overridden below
- Why this weight
- Trustpilot — ecommerce + consumer-services.
Per-site-type overrides
| Site type | Weight | Δ vs base |
|---|---|---|
| E-commerce | 0.9 | +0.9 |
| Local business | 0.5 | +0.5 |
| SaaS / Product | 0.6 | +0.6 |
Site types not listed inherit the base weight.
What this means for your business
For online stores and B2B services, Trustpilot is often the first place a cautious buyer checks. An empty profile, or no profile at all, makes it easy to walk away from the purchase.
Plain title: Your reviews on Trustpilot
What we measure
Trustpilot is the dominant review platform for ecommerce and B2B in Europe and growing fast in the US. The rating affects perceived legitimacy and is shown in Google rich results.
How to improve your score
Claim your free Trustpilot profile, automate review requests after each purchase, and respond to negative reviews promptly.
Facts
Implementation notes
Trustpilot search API by domain.
When this applies
Trustpilot ratings are scored for e-commerce, SaaS, and consumer-service sites.
- Marked n/a for site types: Personal site, Blog, Education, Government, Media / Streaming.
Scoring
Scoring formulas are versioned with the methodology. The current method (v1.2.0) maps raw measurements to pass, warn, fail. Factor weights determine how much each contributes to the composite — see the methodology index for the full table.
Version history
| Version | Change | Date |
|---|---|---|
| v1.2.0 | Factor introduced. Status: live. Scoring impl: implemented. | 2026-04-25 |