methodology / Brand Presence / #19
Google Business Profile presence + rating
#19 · Variable · Web Quality · weighted · Brand Presence · weight 2.7% · impl implemented · method v1.2.0
Web Quality factor
This factor is part of Web Quality — the weighted 0..100 score that sits above Web Standards. Its weight depends on what kind of site is being measured. Web Standards items take priority; this factor only enters the score once Web Standards passes.
- Base weight
- 0.0 applied to every site type unless overridden below
- Why this weight
- Google Business Profile — critical for local biz; mostly irrelevant elsewhere. Already gated to n/a for non-local in applicability.ts.
Per-site-type overrides
| Site type | Weight | Δ vs base |
|---|---|---|
| E-commerce | 0.5 | +0.5 |
| Local business | 1.5 | +1.5 |
| Nonprofit | 0.5 | +0.5 |
Site types not listed inherit the base weight.
What this means for your business
When someone Googles your business name, this is the panel that shows your address, hours, photos, phone, and reviews. Without one, a customer ready to walk in the door may end up at a competitor.
Plain title: Your listing on Google Maps and search
What we measure
If you're a local business, Google Business Profile is the single most important signal. Without it, you're invisible on Google Maps. The score also factors in your rating and review volume.
How to improve your score
Claim your business at business.google.com. Add photos, hours, services, and request reviews from happy customers.
Facts
When this applies
Google Business Profile only applies to local businesses with a physical or local-service presence.
- Marked n/a for site types: Blog, Personal site, SaaS / Product, Education, Government, Media / Streaming, News / Publisher.
Scoring
Scoring formulas are versioned with the methodology. The current method (v1.2.0) maps raw measurements to pass, warn, fail. Factor weights determine how much each contributes to the composite — see the methodology index for the full table.
Version history
| Version | Change | Date |
|---|---|---|
| v1.2.0 | Factor introduced. Status: live. Scoring impl: implemented. | 2026-04-28 |